"Limited time offer" promotions are the bane of a consumer's existence, and these Ford Ka ads go to show that some deals never come full circle again.
Using the imagery of the Titanic setting sail and the Apollo 13 rocket blasting off, the Bassat Ogilvy advertising agency of Madrid, Spain, describes that the low cost of these automobiles will soon disappear forever.
The slogan "Prices that will never return" accompanies adorable illustrations of Ford Ka drivers seeing friends and family off as they board the space ship and the cruise. With the contemporary cartoon air and watercraft go 8,950 euros forever. The aim of the Ford Ka ads is to communicate the fleeting affordability of the small vehicles.
Stats for Crashing Price Campaigns
Trending: Older & Average
Research: 4,780 clicks in 263 w
Interest: 4 minutes
Concept: Ford Ka Ads
Related: 55 examples / 42 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: tormented cartoon campaigns, suicidal snack ads, and smeared pigment print ads.
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