Superstar

These Ford Ka Ads Confirm the Transient Cost of the Car

By: Amelia Roblin - Published: May 12, 2011 • References: grupobassatogilvy.es and adsoftheworld
"Limited time offer" promotions are the bane of a consumer's existence, and these Ford Ka ads go to show that some deals never come full circle again.

Using the imagery of the Titanic setting sail and the Apollo 13 rocket blasting off, the Bassat Ogilvy advertising agency of Madrid, Spain, describes that the low cost of these automobiles will soon disappear forever.

The slogan "Prices that will never return" accompanies adorable illustrations of Ford Ka drivers seeing friends and family off as they board the space ship and the cruise. With the contemporary cartoon air and watercraft go 8,950 euros forever. The aim of the Ford Ka ads is to communicate the fleeting affordability of the small vehicles.