Ford is set to make history when they unveil their highly anticipated 2011 explorer on the Ford Facebook page. Normally a car as highly anticipated as this has its debut at an auto show or a press gala, but Ford has chose to go the social media route here.
Unveiling the 2011 Ford Explorer on the Ford Facebook page is a smart move for a few reasons. It saves Ford money first and foremost and it allows everyone with access to the Internet a chance to see the new Explorer. Ford is blazing new ground here. Only time will tell if others follow along.
Stats for Automaker Facebook Reveals
Trending: Older & Chilly
Research: 2,731 clicks in 307 w
Interest: 4 minutes
Concept: Ford Facebook Page
Related: 69 examples / 53 photos
Segment: Neutral, 18-35
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