These Ford Ads Demonstrate Why Motorists Shouldn't "Emoji and Drive"

By: Cadhla Gray - Oct 29, 2015
References: thebluehive & adeevee
These Ford ads use pixelated prints to demonstrate why texting and driving is so dangerous. The campaign's tagline is "Don't Emoji and Drive," using a humorous slogan to get a real message across.

Each pixel of the Ford ads is made of a different small emoji, while the large pointillism-like images make up an undefined picture of a pedestrian crossing the street. The ads feature an elderly woman, a young jogger and a parent riding their bike with a child on the back. Each person demonstrates a different demographic that is generally more at risk while crossing the street.

The blurry ads are a metaphor for the unclear vision motorists have of the road while they are texting, or "emojing," and driving. The clever campaign is designed by 'Blue Hive,' which handles all of Ford's marketing around the world.