The Forbo Flooring Flotex Ads Show the Ease of Peeling Away Spills

By: Amelia Roblin - Published: Mar 3, 2011 • References: & adsoftheworld
I'm a sucker for rich hardwood floor, but carpet can be so much cozier on a cold winter morning. As a happy medium as far as maintenance goes, these Forbo Flooring Flotex ads show off a product that feels and looks like a textile, but behaves as resistant to spills and laminate flooring.

The campaign takes a rather simple and direct means to show consumers just how compliant their flocked surface is. When it comes to outfitting that area beneath your feet, often the greatest concern is how it will react to things like spilt wine, spaghetti sauce, mud, and anything else that generally leaves a dark mark. The Forbo Flooring Flotex ads use a splash-shaped piece of pliable rubber, inviting homeowners to test how easy that is to peel off. Apparently it's quite similar to the real thing. Stats for Strippable Stain Campaigns Trending: Older & Chilly
Research: 2,376 clicks in 273 w
Interest: 2.6 minutes
Concept: Forbo Flooring Flotex Ads
Related: 68 examples / 52 photos
Segment: Neutral, 12-35
Comparison Set: 25 similar articles, including: sneaker-inspired flooring, optical illusion flooring, and cost-cutting ceramics.