The 2012 American Bankers Association National Conference for Community Bankers was, as it is every year, a place for those in the finance industry to trade fresh ideas and listen in as some of today’s tastemakers present their predictions of upcoming patterns in banking. Our Chief Trend Hunter Jeremy Gutsche was among these tastemakers, pushing the attendees of the conference towards the re-emergence of relationship banking.

Gutsche is not the only one whose eye for innovation led him to encourage bankers away from survivability and more toward the previously perceived dead concept of community banking; fellow keynote speaker and Forbes contributor Frank Sorrentino feels similarly, as highlighted in his article entitled ‘Good News For Main Street: Relationship Banking Is Making A Comeback.’

Sorrentino states, “Relationship banking is back in vogue, and those bankers that understand how to provide the right mix of technology and hand-holding will find a fertile field of customers that are looking for the experience that serves them best…”

Read the full article at Forbes

Good News For Main Street: Relationship Banking Is Making A Comeback

BY FRANK SORRENTINO, FORBES CONTRIBUTOR

“In fact, my own presentation at the conference centered on how Mobile Banking, and the upcoming Mobile Wallet, present an incredible “playing-field leveling” opportunity, along with challenges to management teams who let the market run by them. Both Keynote Speakers, Jeremy Gutsche of TrendHunter.com, and Scott Klososky, author of Velocity Manifesto, pushed and prodded bankers to see a newly-forming reality which cannot be ignored.”