Prodigy

Danish Boutique Challenges Old Adage

By: Tinkalicious - Published: Dec 12, 2008 • References: boutiqueluis and yatzer
Everyone knows that money does not buy happiness--or does it? Undeterred by the current state of economic woe, three Danish design school students are offering the opportunity to consumers to see if the old adage has any merit.

Their Boutique L.U.I.S. in Copenhagen asks, “Can one buy happiness?” and invites consumers to do so at the concept store, which is classified as “a rebellion against the obligation to be happy.”

The installation offers some suggestions as to what might mean happiness to some, with products that include an interesting piece of wood, the smell of leather and a cute little white dog.