This Ad for Kohl's Uses Voice-Overs of Oscar-Winning Acceptance Speeches

By: Ady Floyd - Mar 1, 2016
References: adweek
These humorous ads for Kohl’s superstore use dubbed voice-overs of past Oscar-winning speeches. The team at 'Anomaly and Huge' created the commercials, which take up 30 to 60 seconds of time.

The commercials focus on average families and friends making acceptance speeches for ordinary occurrences. For example, one of the ads for Kohl's showcases siblings getting a ride to school from their mom. The brother, who is sitting in the back courteously insists that his sister sits in the front seat. Filled with excitement, and acting as if she just won an Oscar, the commercial plays a dubbed version of "Whoopi Goldberg in 1990, accepting her Best Supporting Actress award for Ghost."

These comical ads promote Kohl’s through clever voice-overs and make the brand's message both memorable and relatable.