Football + Fashion (For Girls!)
FOOTBALL + FASHION (FOR GIRLS!)
Implications - What is most impressive about this idea is that it shows how lucrative boldly forging ahead into a relatively untapped niche market can be. Instead of struggling to compete in the crowded industries of women's fashion, or sportswear, Vedette proves in this instance that combining two seemingly disparate concerns into one can yield tremendous results. This is a lesson that can be applied in nearly any industry, and can allow businesses to be the first to reach a new concern desire.