When you put together football and fashion only you can get is VEDETTE -new fashion for young women. Vedette launches designer football clothing collections from designer and label-founder Katie Walker. It is an excellent idea!
Implications - What is most impressive about this idea is that it shows how lucrative boldly forging ahead into a relatively untapped niche market can be. Instead of struggling to compete in the crowded industries of women's fashion, or sportswear, Vedette proves in this instance that combining two seemingly disparate concerns into one can yield tremendous results. This is a lesson that can be applied in nearly any industry, and can allow businesses to be the first to reach a new concern desire.
Stats for Football + Fashion (For Girls!)
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Concept: Football + Fashion (For Girls!)
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Segment: Neutral, 18-35
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Football + Fashion (For Girls!)
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