Superstar

Foot Locker 'Get It Early' Campaign Births New Sneaker Arrivals

By: Meghan Young - Published: Oct 22, 2009 • References: sapient and fubiz.net
I’ve never thought of new shoe arrivals in such a literal fashion before, as SapientNitro ad agency has with their Foot Locker Get It Early campaign. Featuring the latest Adidas and Puma kicks, these ads bring a space odyssey feel to the momentous birthing experience.

Photographer Jesse Stevens captures these sci-fi shots for the Australian-based ad agency. The Foot Locker Get It Early campaign also features the tag lines ‘Just Out’ and ‘A New Arrival.’ I’m not sure how I feel about these stylized print ads, but I’m sure they hit home with Foot Locker customers.