Foot Locker 'Get It Early' Campaign Births New Sneaker Arrivals

By: Meghan Young - Published: Oct 22, 2009 • References: sapient &
I’ve never thought of new shoe arrivals in such a literal fashion before, as SapientNitro ad agency has with their Foot Locker Get It Early campaign. Featuring the latest Adidas and Puma kicks, these ads bring a space odyssey feel to the momentous birthing experience.

Photographer Jesse Stevens captures these sci-fi shots for the Australian-based ad agency. The Foot Locker Get It Early campaign also features the tag lines ‘Just Out’ and ‘A New Arrival.’ I’m not sure how I feel about these stylized print ads, but I’m sure they hit home with Foot Locker customers. Stats for Shoe Labor Ads Trending: Older & Chilly
Research: 2,560 clicks in 343 w
Interest: 4 minutes
Concept: Shoe Labor Ads
Related: 61 examples / 47 photos
Segment: Males, 18-35
Comparison Set: 22 similar articles, including: platinum sneakers, 80 authentic adidas innovations, and heavenly high tops.