Food Trends: The Quick Fix

By: Jeremy Gutsche - Published:   Updated: Jun 7 2011 • References: ubercool
As a result of time compression, one of the hottest trends in food is the Quick Fix. An example: Campbell's Soup at Hand is one of the company's most successful new product introductions.

Ubercool describes why you might want such a quick fix, noting, "The US$661 billion food industry is racing to meet demand for convenient, healthy and exotic food that can be prepared quickly."

Implications - We live in a world that is extremely time conscious and as such, products that create go-to options are automatically on the cutting-edge in the eyes of consumers. Businesses should all take into account-making products more easily portable, as many people live their lives on the go.

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