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As a result of time compression, one of the hottest trends in food is the Quick Fix. An example: Campbell’s Soup at Hand is one of the company’s most successful new product introductions. “Time Compression, the acceleration of life, rules the food market. National Eating Trends found that 59% of all U.S. meals are rushed and 34% of lunches are eaten on the run. So, the US$661 billion food industry is racing to meet demand for convenient, healthy and exotic food that can be prepared quickly.” (UberCool) References: ubercoolFiled In: |


