Food Trends: The Quick Fix

As a result of time compression, one of the hottest trends in food is the Quick Fix.  An example: Campbell’s Soup at Hand is one of the company’s most successful new product introductions.

“Time Compression, the acceleration of life, rules the food market. National Eating Trends found that 59% of all U.S. meals are rushed and 34% of lunches are eaten on the run. So, the US$661 billion food industry is racing to meet demand for convenient, healthy and exotic food that can be prepared quickly.” (UberCool)