Consumption of Spicy Foods Spikes

By: Going Like Sixty - Published: Oct 26, 2008 • References: fiery-foods
Boomers are triggering a U.S. movement toward hotter and spicier foods. In the past nine years, the consumption of chili peppers in the U.S. has increased 50%.

It seems that there is some science in this change. As we age, our sense of smell decreases, which as you know, greatly affects how we taste. In response, boomers are pushing for stronger flavors in sauces and embracing ingredients like wasabi and horseradish. Even cheeses like feta and Gorgonzola have been given a spicy touch.

Here’s the cool thing: The spicier the food is, the healthier it becomes. Stats for Hotter Foods for Boomers Trending: Older & Chilly
Research: 4,425 clicks in 395 w
Interest: 4 minutes
Concept: Hotter Foods For Boomers
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
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