The Wrap-Genius Food Tracker Makes More Informed Grocery Shoppers

By: Laura McQuarrie - May 24, 2014
References: wrapgenius.me & psfk
Wrap-Genius is an awesome food tracker project initiated by NYU graduate student Sam Slover, who set out to prove that customers deserve to know what they are eating, even though this information is not always presented up front on food labels.

Slover began the project by recording his own shopping habits over a period of about three months. In 10 weeks, data showed that his grocery items had come from 10 countries around the world and he'd eaten over 3,500 different ingredients. With Wrap-Genius, there's the potential for customers to become more aware of where their food comes from, what's in it, as well as what they buy and in turn, eat.

As far as going forward, Slover notes that "I believe the food industry has much to gain from giving consumers access to this data, in terms of helping people make more informed choices and ultimately increase trust in the places where they shop."