Domino's 'Posteros' Crust Food Pizza Rises Above the Rest

By: Laura McQuarrie - Sep 20, 2014
References: behance.net & adsoftheworld
The 'Posteros' from Domino's is a tasty looking food poster that really is good enough to eat. In order to communicate that it doesn't use pre-made dough in its pizzas, Domino's created these posters that could be displayed in-store.

The unusual pizza poster is made with layer on top of careful layer of dough, featuring dynamic typography and tiny details like little mushrooms, slivers of cheese and peppers that have been cut out of dough. The poster is styled just like other Domino's posters have been in the past, making it familiar, but also different enough for consumers to see that there's something a little different about this poster. The posters were displayed on walls around cash registers, informing customers of the quality and freshness that's baked into each crust.