Star

FoodBeast Mocks Precarious Phenomenon with Its Food Planking Series

By: Carly Foy - Published: • References: foodbeast & foodbeast
The Food Planking series from FOODBEAST is a hilarious take on mocking the popular planking trend.

The series photographs food in compromising positions. From sitting on a tire to dangerously balancing on an armrest, each food depicted in the series mocks the silly yet lethal sport. The pictorial, according to FoodBeast, is "[...] a branch of 'the lying down game' or 'planking,' a popular activity with origins dating back to 1997 that consists of lying face down in an unusual or incongruous location."

Implications - When an odd phenomenon becomes newsworthy, many spoofs will arise. This is because the viewers want to mock the topic. Websites can make a splash with their own twists on this theme, such as food planking, as these allow consumers to engage with the brand and encourage them to share the spoof with their friends.

Stats for Silly Edible Still Lifes Trending: Older & Mild
Traction: 2,352 clicks in 171 w
Interest: 4 minutes
Concept: Food Planking
Related: 98 examples / 75 photos
Segment: Neutral, 18-55
Comparison Set: 36 similar articles, including: friendly food packaging, urban faceplant photography, and lying down web games.