Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Food Origins-Exposing Ads

'System U' Grocers Created Video Ads of Food Origins in Supermarkets

— July 2, 2015 — Lifestyle
Systeme U teamed up with TBWA/Paris and DAN Paris to create food origins-exposing ads to build trust within consumers. The ads are broadcast on massive screens in the grocery stores so customers are directly exposed to the origins of their food.

The ads are presented on a massive mirrored screen that shoppers will walk by and once they do, the smart technology picks up on items in their cart and projects an image onto the mirror-like screen. For example, "buying milk, the monitor will show a cow in their cart, alongside a fact about said dairy product, such as where it came from." Each customer becomes part of the ad making it interactive, playful and educational.

The interactive screen lets consumers feel more confident in their purchasing by understanding the food origins of the items they buy each week. The mirrored projection screen works with many items like yogurt, chicken and pork.
Trend Themes
1. Interactive In-store Advertising - Grocery stores are using interactive screens to create engaging and educational advertisements in-store, presenting a disruptive innovation opportunity in in-store advertising.
2. Transparency in Food Origins - Systeme U's approach to food origins-exposing ads is part of a larger trend towards food transparency, presenting a disruptive innovation opportunity for businesses that prioritize transparency in their marketing strategies.
3. Technology-assisted Consumer Education - The use of smart technology to educate and engage customers on the origins of their food presents a disruptive innovation opportunity for businesses seeking to improve consumer education in their industries.
Industry Implications
1. Retail - The use of interactive screens in grocery stores presents an opportunity for retailers to create immersive, educational, and engaging consumer experiences in-store.
2. Food and Beverage - The trend towards food transparency and increased consumer education presents an opportunity for businesses in the food and beverage industry to differentiate themselves and build consumer trust.
3. Advertising and Marketing - The trend towards interactive and educational advertising is disrupting the traditional advertising and marketing industry, presenting an opportunity for businesses to explore new, engaging, and effective approaches to advertising.
4
Score
Popularity
Activity
Freshness