A master at carving fruits and vegetables into elaborate culinary creations, San Francisco-based chef and produce artist Jimmy Zhang sculpts food into enchanting fairytale-like scenes.
Carrots become parrots, taro roots are transformed into rats and golden beet butterflies rest atop intricate watermelon flowers in these stunning table centerpieces.
Radish roses just aren't going to cut it for me anymore after seeing these designs!
Implications - Food presentation has become an art form. Culinary masters are now called upon to present their delicious food in an appetizingly creative manner. Consumers rely on the presentation to determine if the food will be delicious or not. If the presentation is unappetizing, consumers will most likely not want to eat it. Presentation has truly become everything in the food world.
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Segment: Females, 18-55
Comparison Set: 25 similar articles, including: edible miniature worlds, gadgets made of meat, and playing with food for art.
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