Jing Zhang Constructs Resort Buildings into a Stylized Font Design

By: Gil Haddi - Published: Mar 4, 2013 • References: mazakii &
Infusing every letter with the most fun and most luxurious parts of a resort hotel, illustrator Jing Zhang creates a font design that focuses on relaxation and pampering.

The letters are digitally constructed with a wooden look that evokes the imagery of going to the spa with the hot tubs, saunas and other indulgent accommodations. Imagery of swimming pools, water slides and ferris wheels are incorporated into the structure of the 3D-styled font, reminiscent of the fun times people have on vacation. Zhang makes each letter work as a building, transforming each one into a miniature storyboard of activity and excitement.

The resort-styled typography of Jing Zhang's font design works to make each letter it's own type of vacation destination. Stats for Indulgent Hotel Typography Trending: Older & Mild
Research: 2,530 clicks in 169 w
Interest: 2.1 minutes
Concept: Font Design
Related: 113 examples / 87 photos
Segment: Neutral, 12-55
Comparison Set: 41 similar articles, including: graffiti-styled typography murals, edible font recipes, and sci-fi character-creating typography.