Ben Preiss
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Forty-something women are just not inspired by shiny happy hard bodied twenty-somethings. They want women they can relate to get them moving, harking back to Jane Fonda’s successful video aerobic series. For men it’s a different story.  Incredible. Awesome. Amazing. These are just some of the adjectives grown women use to describe the fitness instructors who motivate them while they exercise at home. Despite the easy availability of group fitness classes and online workouts, many women over 35 prefer to exercise in private, with an instructor who can guide them past the burn of a deep lunge. Their fearless leaders are not perky 22-year-olds with dewy faces, but women in their 40s. In this world, the real stars are less pretty young thing and more yummy mummy.
Among them is Ms. Friedrich, 43, the aerobics boot-camp-and-kickboxing queen who has released more than 80 videos and DVDs since 1989 and has taught on FitTV, part of the Discovery network, three hours a day for the last four years. And Jari Love, 42, whose abs look as if they could deflect an oncoming bus and whose weight-training videos inspire an international following.
(nytimes)References: nytimes Filed In: |
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