SSENSE Joined to Design a FOG Collection That's Uniquely Promoted

By: Riley von Niessen - Sep 19, 2016
References: ssense & highsnobiety
SSENSE, a retailer that's based in Montreal, partnered to create a collaborative FOG collection.

In order to promote the series, SSENSE and the luxury streetwear label, Fear of God, took to a volcanic mountain range in Iceland. The apparel is modeled by three blonde muses, who pose against the highly distinctive backdrop candidly. Although usually thought of as menswear, the SSENSE and FOG collection is largely promoted by female models -- who show off many pieces at once in layered fashions.

This includes a number of flannel shirts in varying colorways, as well as pinstripe shirts of the same tones. The editorial also features an olive bomber jacket quite prominently by showing it on all three models at once.