I love how this new print ad for Lounge FM 102 ignores the virtue of being subtle or a bit suggestive and goes directly for the kill.

With a slogan of "Music that turns you on", the ad illustrates just that with a close up shot of a female seductively playing with a man's ears with her tongue in an act of arousing foreplay that is sure to turn any man on.

The not so subtle 2008 ad was created by TBWA ad agency Istanbul, Turkey with creative direction by Ilkay Gurpinar and art direction by Burcu Tokatli.

I love the art direction which hits two birds with one stone; illustrating both an act of "turning on" and how the music "makes love to your ears." Nice.