Milan was surprised with a naked soaring man who was held down by string. Pawel Althamer ingeniously had the man facing the public, exposing his most public areas.
Check out the pictures of this previous innovation to get a better look at the free flying naked man.
Implications - With society so saturated with media and advertising, consumers have gradually become desensitized to it. They now require bolder and more shocking images and slogans to catch and hold their attention. Companies should keep this in mind when devising a marketing strategy for their target market.