Fluttua is an innovative bed design with no legs visible so it appears to be floating. It's actually very simple, with support from the wall and one leg under the center of the bed. It gives a great visual effect, specially with the underbed lighting... look - no monsters!
Implications - One of the most effective ways a brand can generate immediate interest in its product in a crowded marketplace is by featuring a truly avant-garde design. By flipping the traditional aesthetics of the product on its head, the company shows a willingness to think outside of the box and establish their own lane.