‘Fluid' by Claire Morgan Features Taxidermy & Festeri

By: Marissa Brassfield - May 10, 2009   Updated: Mar 30 2011
References: designtavern & notcot.org
Claire Morgan's 'Fluid' installation features rotting strawberries and a taxidermied crow, and yet I'm still captivated by it.

Claire Morgan's 'Fluid' was created for Northumbria University as a part of their 'Building With Colour' exhibition. Her installation features a rotting cloud of strawberries, through which a taxidermied crow has fallen to his death. Creepy.

Implications - Playing it safe is rarely a sure-fire success strategy in the business or advertising world. When you aren't afraid to make a bold impression (as the artist behind this captivating piece definitely was not), you automatically set yourself up to create a lasting impact on your target audience. This is a lesson that any marketing campaign or awareness initiative should keep in mind, especially when trying to be heard through all the noise of the modern marketplace.