FLOWmarket Canned Goods materialize human kind’s immaterial needs. The concept is created and designed by Mad Hagstrom for the FLOWmarket. The goal of the FLOWmarket is to provide people with “next generation luxury,” according to the company site.
The Canned Goods are basically empty sealed cans with a minimalist design showcasing an immaterial need written on it. For example, some of the goods included are "courage to be honest," "inner peace," "sustainable visions" and "self-love." These luxuries are truly something that the world needs.
The concept of FLOWmarket started in 2005, when the company opened temporary stores across the world. Since then, it has had pop-up stores across the world, including Zurich, New York, Copenhagen and Seoul. Though it has yet to plan another store anytime soon, FLOWmarket makes its products available online.
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