Flowerworld's New Cardboard Bouquet Packaging Comes with Handles
Joey Haar — January 5, 2017 — Art & Design
References: flowerworld & packagingeurope
DS Smith recently designed a new bouquet packaging system for Flowerworld, the massive florist responsible for supplying more than 21 million bouquets per year. The new pack is made from cardboard and has handles that allow it to be easily stacked, making shipping far more efficient than in the past.
In creating the new packs, Flowerworld challenged DS Smith to design something that could keep the flowers in pristine condition during shipping while also creating a sense of theater upon opening them. The packages are made from stiff cardboard, ensuring that the bouquets inside don't get crushed during travel. Further, the front face of the cardboard folds down to open, letting consumers see the entirety of the bouquet at once when it's revealed.
Not only do the handles on top of the pack allow for easy transportation, but they also act as braces for stacking multiple bouquets.
In creating the new packs, Flowerworld challenged DS Smith to design something that could keep the flowers in pristine condition during shipping while also creating a sense of theater upon opening them. The packages are made from stiff cardboard, ensuring that the bouquets inside don't get crushed during travel. Further, the front face of the cardboard folds down to open, letting consumers see the entirety of the bouquet at once when it's revealed.
Not only do the handles on top of the pack allow for easy transportation, but they also act as braces for stacking multiple bouquets.
Trend Themes
1. Stackable Packaging - Opportunity for creating packaging solutions that can be stacked to maximize efficiency during shipping.
2. Cardboard Innovation - Opportunity for developing new uses and applications for cardboard materials in various industries.
3. Consumer Experience Enhancement - Opportunity to design packaging that creates a sense of anticipation and theater when opening the product.
Industry Implications
1. Floral Industry - Disruptive innovation opportunity in developing innovative packaging solutions for the floral industry.
2. Logistics and Shipping - Opportunity for creating efficient and stackable packaging solutions that optimize shipping logistics.
3. Retail Packaging - Opportunity to enhance the consumer experience by designing creative and functional packaging for various retail products.
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