The 'Dove Farm Organic Flour' Packages Feature Lovely Watercolor Images

By: Katherine Pendrill - May 29, 2015
References: studioh & thedieline
It can be difficult to make a bag of flour stand out at the supermarket, but the beautiful artisanal flour packaging of 'Dove Farm' products are impossible to miss. Redesigned by the 'Studio h' firm, the packing for Dove Farm's 'Organic Flour' was rebranded to help set the company apart from competitors, while conveying its commitment to quality ingredients.

The 'Studio h' team moved away from the all-white packing used by many other flour companies, to instead focus on soft pastel shades. The colorful backdrop perfectly complements the beautiful watercolor images featured on the front of each bag. Each illustration is created in a simple recipe book style to echo the timeless tradition of baking. The use of the artistic prints on Dove Farm's flour packing helps to convey the premium quality of the brand, while also encouraging shoppers to choose the company's Organic Flour.