The latest 3-D billboard for Floralp butter showcases the power of a giant piece of crusty French bread with premium butter.
The 3-D Floralp butter billboard, produced by Spillmann/Felser/Leo Burnett and APG, shows a giant piece of crusty bread with its interior missing. The images made me think of a giant child somewhere that doesn't like to eat the crust.
The effect of the Floralp butter billboard is perhaps more dramatic in the second image, when two pieces of bread are placed next to each other. It helps that the backdrop to these billboards is a group of trees with dark foliage, creating a contrast between the Floralp-buttered bread and the stark white butter on the piece of bread on the left left untouched.
Image 3 courtesy of Shogun_79.
Stats for 3-D Breadvertising
Trending: Older & Mild
Research: 7,889 clicks in 389 w
Interest: 4 minutes
Concept: 3-D Breadvertising
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: 41 unique billboards that push the advertising envelope, awesome outdoor ads, and billboard freevertising.
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