The Italian brand Vagheggi S.p.A is known for its floral perfumes and its newest limited edition series features direct visual references to flowers.
Designed by the creative agency Weagroup, the packaging applies a literal interpretation of the term "floral influence". On the outside, the floral perfume packaging features a white backdrop with delicate flowery images. The package opens up to reveal a flower-like shape, inspired by the shape and colors of the peony flower. The limited edition perfume comes in a small glass bottle with a dropper top, making it stand out from the sprays that dominate the market.
This perfume branding is able to offer an air of luxury and sophistication, while still being creative.
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