Whitney Port's Floral Company Employs a Farm to Table Approach

By: Alyson Wyers - Feb 28, 2017
References: bloom2bloom & createcultivate
Co-founded by fashion designer, reality TV personality and mom-to-be Whitney Port and her business partner Laurenne Resnik, floral company Bloom2Bloom is bringing the farm to table approach seen in restaurants to flower delivery.

Using farm-fresh plants grown in the United States, Bloom2Bloom has also partnered with Wish Upon a Team to brighten teen hospital rooms with every purchase. By supporting the non-profit's Design My Room program, the fashion-forward flower delivery brand aims to give back to their community, spread happiness and make teens suffering with severe sicknesses feel thought off.

Offering artisan bouquets made right on the farm, the floral company delivers flowers just 24 to 48 hours after they are picked. They are also shipped directly to the customer's doorsteps.