With most fragrance ad campaign using excessive skin and crude sexvertising, the new Flora by Gucci ad campaign is a breath of fresh air.
The ethereal campaign’s print ads were photographed by Inez van Lamsweerde & Vinoodh Matadin and feature model Abbey Lee Kershaw.
However, it is the TV commercial that steals the show. The magical spot is directed by famed music video and film director Chris Cunningham. It is simply out of the world.
Implications - Consumers in modern society are looking for items that feature an element of fantasy. Products that allow shoppers to forget their responsibilities for a moment appeal to those with fast-paced lifestyles.
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