I love the world globes nestled on the rocks as if nesting, the antique lights shivering together in the snow, and everything about the flocks of telephones.
Implications - Animals have a special place for most consumers because they each represent specific virtues. For example, owls embody wisdom and rabbits embody patience. Consumers want to be reminded of the virtues that constitute a remarkable human being. Whether it be through animalized products or another means, companies should seek out opportunities to remind consumers of noble virtues.