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Floating Logos

Look Ma, No Stands

— May 16, 2007 — Pop Culture
Matt Siber has created an interesting display of famous logos - they're all floating! Siber Art describes, "Inspired by the proliferation of very tall signs in the American Mid-West, Floating Logos seeks to draw attention to this often overlooked form of advertising. Perched atop very tall poles or stanchions, these corporate beacons emit their message by looming over us in their glowing, plastic perfection. Elimination of the support structure in the photographs allows the signs to literally float above the earth. In some cases the ground is purposefully left out of the image to further emphasize the disconnect between the corporate symbols and terra firma. Making the signs appear to float not only draws attention to this type of signage but also gives them, and the companies that put them there, an otherworldly quality. References can be drawn to religious iconography, the supernatural, popular notions of extraterrestrials, or science fiction films such as Blade Runner. Each of these references refers to something that can profoundly affect our lives yet is just beyond our control and comprehension."
Trend Themes
1. Floating Logos - Creating a new trend of floating logos for advertising, which draws attention and gives companies an otherworldly quality.
2. Elimination of Support Structure in Advertising - This trend seeks to eliminate support structures in advertising, making it more visually appealing and creative for brands.
3. Disconnect with Corporate Symbols and Terra Firma - Trend of highlighting the disconnect between corporate symbols and terra firma in advertising, giving it an otherworldly quality.
Industry Implications
1. Advertising - New trend in advertising to eliminate support structures and create more visually appealing and innovative ads.
2. Art and Photography - Innovative use of photography and art in advertising through the trend of floating logos, creating a new niche market.
3. Brand Identity - Trend of giving corporate symbols an otherworldly quality through the use of floating logos, creating new opportunities for brand identity.
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