The Campaign Centers on Animated Inanimate Objects

By: Meghan Young - Published: Jan 21, 2012 • References: & ibelieveinadv
The campaign shows that this company delivers so much happiness, even a door can manage a smile. As though inspired by the Unintentional Faces in Objects photo series, which was curated by Dark Roasted Blend, this ad campaign reveals a bit of the extraordinary in the ordinary.

Appropriately conceived and executed by Happy Creative Services, an ad agency based in India, the campaign is cute, quirky and full of charm. The smiling doors in the campaign were photographed by Ebbie Munk and Kopp Koppula with post-production by Ramakrishna R. As unique as any person, each door has its own personality, which really adds to the overall cleverness and thought that went into the campaign. Stats for Smiling Door Ads Trending: Older & Chilly
Research: 1,593 clicks in 226 w
Interest: 3.4 minutes
Concept: Flipkart Com Campaign
Related: 40 examples / 31 photos
Segment: Neutral, 12-55
Comparison Set: 15 similar articles, including: monstrous mom ads, icy palm tree ads, and dystopian jean ads.