Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,655 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,976 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,976 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,655 cutting edge ideas.

Leather-Clad Flight Jackets

Alpha Industries and Highsnobiety Deliver a New MA-1 Flight Jacket

— February 21, 2023 — Fashion
Alpha Industries works in collaboration with Highsnobiety to update the iconic MA-1 Flight Jacket in a new leather finish for the season. The silhouette was first created for the US military with a boxy shape framed by a knitted collar and complete with lightweight insulation.

The new iteration gets an all-black tonal design and creates the outer shell from napa leather using unsplit sheepskin for a more soft feel and finish. Nin Truong, the Design Director at Highsnobiety speaks about the project, noting that "When we were challenged with creating an MA-1 jacket we looked at how we can elevate the standard MA-1. We picked a smooth leather and added it to a silhouette inspired by Alpha's 90s designs which are a little more cropped with slightly more volume up top."

Image Credit: Highsnobiety
Trend Themes
1. Leather-clad Flight Jackets - The trend of updating the iconic MA-1 flight jacket with a leather finish, creating opportunities for collaborations between fashion and military-inspired industries.
2. Tonal Design - The trend of using an all-black tonal design for classic military-inspired fashion items, creating opportunities for premium customization and limited edition collections.
3. 90s-inspired Silhouettes - The trend of using 90s-inspired silhouettes for military-inspired fashion items, creating opportunities for modern updates and twists on classic designs.
Industry Implications
1. Fashion Industry - The fashion industry can explore collaborations with military-inspired brands and designers to update and customize classic items like flight jackets.
2. Military-inspired Industry - The military-inspired industry can explore collaborations with fashion designers to introduce premium and limited edition collections using classic silhouettes and materials.
3. Luxury Retail Industry - The luxury retail industry can explore collaborations with designers to create unique twists on classic military-inspired items, attracting a new customer base interested in premium customization and exclusivity.
3.7
Score
Popularity
Activity
Freshness