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Game-Embedded Pizza Boxes

The New Pizza Hut Box Features a Flick Football Field on Top

— August 30, 2016 — Marketing
Following the release of the "world's first playable DJ pizza box," Pizza Hut has created another clever box design with a Flick Football Field on the top. The new box not only serves as an entertaining game for customers to enjoy while grabbing a slice, but it also offers a chance for pizza-lovers to win fun prizes.

The new Pizza Hut box is available with the purchase of any one of the chain's medium pizzas. The box itself features a playable Flick Football Field complete with extendable goal posts, tiny football triangles and a handy score card. Fans can then share videos of their favorite Flick Football moments on Twitter with the hashtag '#PizzaHutHut.' Pizza Hut will even select weekly winners based on challenges such as longest flick and most creative flick.

The promotional box ultimately gives customers a new way to interact with Pizza Hut beyond the chain's food.
Trend Themes
1. Gamification Packaging - Opportunity to create engaging packaging concepts, promoting a new way of consuming and interacting with products.
2. Interactive Promotions - Opportunity to leverage interactive promotions to create a more memorable brand experience, generate user-generated content and boost customer engagement.
3. Cross-promotion Partnerships - Opportunity to partner with brands from different industries to create unique cross-promotional campaigns that generate synergies and drive sales.
Industry Implications
1. Food and Beverage - Opportunity to create engaging and interactive packaging concepts and promotions that enhance customers' dining experiences and boost sales.
2. Entertainment - Opportunity to partner with food and beverage brands to create unique and engaging cross-promotions that offer a new way of consuming and interacting with products.
3. Marketing and Advertising - Opportunity to create innovative and disruptive packaging concepts and promotions that generate user-generated content, boost brand awareness, and enhance customer engagement.
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