Timberland's 'Flex in the City' Introduces an Interactive Adventure

By: Laura McQuarrie - May 12, 2017
References: timberland & eventmagazine
Participating Timberland stores are now offering a new kind of in-store activity called 'Flex in the City' that gives visitors the chance to get a first-hand experience of its Sensorflex footwear technology.

In-store consumers are invited to put on a pair of Sensorflex shoes of their choosing and take them for a test run on a treadmill that will guide them through a virtual city. Throughout the experience, participants are able to use a touchscreen to personalize their experience by choosing where they would like to go, as well as what they would like to do. Their choices in the interactive activity work like a quiz to suggest the best pair of Sensorflex footwear for their needs.

As part of the virtual travel-themed excursion, consumers also have the chance to win a multi-day stay for two in New York.