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This poor old guy is still going strong, apparently thanks to his healthy 'Flatazor Prestige Senior' diet, but unfortunately he just wasn't able to keep his dentures in while playing Frisbee. The shocked & embarrassed expression on the airborne terrier's face is priceless. This hilarious print ad created, for the Flatazor line of dog food, in France by TBWA-MAP is titled “For Your Old Buddy.”

As the well-being of our pets is an increasingly popular market, advertising with regard to their particular stages of life will no doubt continue to grow. I have to say, I appreciate the sense of humour used in the ad, as opposed to the standard tugging at your emotions approach.