The OCE Flagship Boutique in China is Nordic-Inspired Minimalism

By: Rebecca Byers - Jun 2, 2015
References: leapingcreative & retaildesignblog.net
This stunning OCE flagship boutique in Guangzhou, China, is a pastel-hued view into the lifestyle championed by the Nordic-inspired brand. The spring/summer window displays are inspired by the short but sweet summer experienced by the Scandinavian nations and feature pared down clothing selections alongside minimalist furniture pieces.

The soft, vivid displays at the recently revealed OCE flagship boutique show off the selection of menswear, womenswear, kid's wear and home accessories from the inspired brand. The tranquil retail space amplifies the white infrastructure of the store's design and is sure to appeal to shoppers who are merely passing by.

The unique retail space includes a cafe, offering a place for busy shoppers to take a break while adding to the rich lifestyle forwarded by the brand.