CLO Virtual Fashion's C-Mirror Transforms the Fitting Room Experience

By: Laura McQuarrie - Nov 6, 2014
References: clo3d & refinery29
CLO Virtual Fashion Inc.'s high-tech fitting room experience is designed to simulate the experience of trying on a garment in-store, without actually having to remove any of your clothing.

The C-Mirror is able to make a digital projection over a person's body, giving shoppers an idea of what a garment might look like in reality. Although similar fitting rooms are already in place with retailers like Macy's and Bloomingdale's, CLO boasts that its technology is capable of going beyond just a basic fit, recreating minute details and simulating the way different types of fabric hang off of the body. To really back up just how good this technology is, it was used in the creation CGI clothing in The Hobbit and Call of Duty.