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Athletic Jogger Wearables

The New Balance 'RunIQ' Fitness Tracker Smartwatch is Precise

— February 6, 2017 — Lifestyle
The New Balance 'RunIQ' fitness tracker smartwatch acts as a great piece of equipment for joggers and athletes to use in order to track their progress.

The New Balance 'RunIQ' features built-in GPS as well as connectivity to Google Play in order to eliminate the need to bring your smartphone with you when heading out for a run. The device has a battery that's capable of offering up to 24-hours of use with typical usage or around 5-hours when used continuously with GPS and heart rate monitoring enabled.

The New Balance 'RunIQ' fitness tracker smartwatch features a matte finish and has a wristband that is perforated to allow for maximum breathability. The device enables users to track their runs on a holistic basis by capturing data pertaining to intervals, pace, routes and much more.
Trend Themes
1. Fitness Tracker Smartwatches - The rise of fitness tracker smartwatches presents opportunities for companies to develop new features for athletes and joggers such as increased data capturing abilities and improved battery life.
2. Wearable GPS Technology - As GPS technology shrinks and becomes more mobile, there will be opportunities for businesses to integrate this technology into a variety of wearable devices for fitness, travel and beyond.
3. Breathable Athletic Wearables - Improved breathability in athletic wearables like the perforated wristband on the New Balance 'RunIQ' fitness tracker smartwatch will be a key selling feature for consumers looking for maximum comfort during their workouts.
Industry Implications
1. Athletic Wearables - Companies in the athletic wearables industry can capitalize on the trend of fitness tracker smartwatches by creating devices with specialized features and targeted marketing campaigns for athletes and joggers.
2. GPS Technology - As GPS technology becomes more compact and mobile, there will be opportunities for businesses in a range of industries such as fitness, travel and logistics to integrate GPS into their products and services.
3. Smartwatch Technology - The rise of smartwatch technology has created opportunities for companies to capitalize on the trend by developing new and innovative devices with increased functionality and improved battery life.
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