Energy Health Club's Fitness Ad Wants to Undo Poor Work Posture

By: Laura McQuarrie - Published: Sep 1, 2014 • References: energyhealthclubs & adeevee
If you're someone who has a desk job and spends your day hunched over a keyboard, straining your eyes at a computer screen, these fitness ads should resonate with you. Spending prolonged periods of time at your desk is not only unnatural, it can be downright uncomfortable too and have serious effects on your health.

These health and wellness ads for Energy Health Clubs show just how bent out of shape you can become while sitting at a desk. One of the ads turns a woman into a chair shape, while another guy is looking quite table-like. The ads ask if you can relate to "9 to 5 stiffness" and cleverly suggest its services as a "24 x 7 x 365" solution to cranky backs and stiff necks. Stats for Angular Posture Ads Trending: Older & Mild
Research: 799 clicks in 90 w
Interest: 0.9 minutes
Concept: "fitness Ad"
Related: 53 examples / 41 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: posture-perfecting computer stands, energy-boosting desks, and hunchback cat toys.