Pimp My Ride for the Rich

By: Jeremy Gutsche - Published: Jul 1, 2006   Updated: Apr 1 2011 • References: fiskercb &
New rims can add a little bling to your car, but that's not the same as completely refitting your Mercedes-Benz SL55 with $108,000 worth of new carbon bodywork. The mass customization in the Fisker Tramonto was performed by Henrik Fisker.

Implications - For wealthy consumers, there is no price too high when it comes to having the opportunity to turn your prized possession into a completely revolutionary and seriously unique custom creation. This particular target market thrives on having things that dramatically stand out from those of their peers, and as such expensive and exclusive services such as these definitely hold an unmistakable appeal that is well worth their steep cost. Stats for Fisker Tramonto Trending: Older & Mild
Research: 4,218 clicks in 517 w
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Concept: Fisker Tramonto
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Segment: Males, 18-35
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