Published: Jan 28, 2008
Updated: May 16 2011
• References: pacojet
It's called Pacojet and it is a monster of a blender. Touting themselves as a 'breakthrough in food processing technology,' Pacojet was designed to create frozen desserts - all you have to do is freeze something (like a whole fish) and run it through the machine to create a... well... fish sorbet. They call it 'pacotizing'. Talk about niche marketing! $3450USD.
Implications - In the food industry, products that appeal to a niche market, function best if they are thought of in terms of the marketing possibilities, rather than as simply a product in themselves. Consumers at large are attracted to bizarre or extremely expensive products mostly for their buzz factor.