Pacojet

By: Alex Covert - Published:   Updated: May 16 2011 • References: pacojet & dvice
It's called Pacojet and it is a monster of a blender. Touting themselves as a 'breakthrough in food processing technology,' Pacojet was designed to create frozen desserts - all you have to do is freeze something (like a whole fish) and run it through the machine to create a... well... fish sorbet. They call it 'pacotizing'. Talk about niche marketing! $3450USD.

Implications - In the food industry, products that appeal to a niche market, function best if they are thought of in terms of the marketing possibilities, rather than as simply a product in themselves. Consumers at large are attracted to bizarre or extremely expensive products mostly for their buzz factor. Stats for Fish Sorbet Dessert Trending: Older & Chilly
Traction: 2,875 clicks in 391 w
Interest: 3.6 minutes
Concept: Fish Sorbet Dessert
Related: 35 examples / 27 photos
Segment: Neutral, 18-35
Comparison Set: 13 similar articles, including: problem-solving kits, multipurpose laundry detergents, and object-swapping apps.