The latest fad among teenage girls in China's Chengdu city is wearing live small, living fish encased in plastic pendants as jewelery.
Vendors say the fish can live up to three months in the sealed containers, which contain water, fish food and two solid oxygen balls. After three months the fish can be released in ponds or tanks by breaking open the pendants.
The ornaments, which cost less than 50c each, are popular as necklaces or bag decorations.
Various marine biologists have expressed outrage, arguing the practice is cruel and should be banned.
We've previously mentioned a scandal regarding similar live fish pendants branded with the Beijing Olympic mascots.
Stats for Wearing Live Creatures As Accessories
Trending: Older & Mild
Research: 4,334 clicks in 407 w
Interest: 4 minutes
Concept: Wearing Live Creatures As Accessories
Related: 47 examples / 36 photos
Segment: Females, 12-55
Comparison Set: 17 similar articles, including: top 20 restaurant branding ideas in may, top 100 lifestyle trends in may, and travel-themed jelly shops.
Wearing Live Creatures As Accessories
More Stats +/-
Top 100 Lifestyle Trends in May
Top 20 Restaurant Branding Ideas in May
Travel-Themed Jelly Shops
17 Cooking Oil Innovations
Lightweight Video-Editing Apps