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Esquire’s e-inked 75th Anniversary cover is ground-breaking. It’s the first publication to actually use e-ink. Announced in July, Esquire has finally hit the newsstands. It’s pretty much just a flashy thing on the cover announcing that Esquire realizes the 21st Century has started. The Esquire cover has a battery to power the cover which will give it a 90 day shelf life before it dies. At least one critic was not impressed:
 Pathetic, Esquire. This is why print journalism is dying: dragged kicking and screaming into the present, you mistake the future for ten years in the past.
(gadgets.boingboing.net)
References: gadgets.boingboing.net
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publicity stunts,
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Going Like Sixty
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