California-based Fireclay Tile has been actively pursuing and collecting waste porcelain products like old toilets. These rather chunky items survive a trip to the landfill and are repurposed into beautiful ceramic tiles.
Working with local recyclers, the reclaimed porcelain is ground down and comprises more than 70 percent of a new tiles material.
The Debris and Express Series tiles from Fireclay Tiles is an unconventional solution to discarded porcelain bowls.
Implications - The green revolution has informed the ethical decision making of a new generation of young adults. This group values waste reduction and efficient design. Companies looking to form a deeper relationship with this demographic should champion the successes of their environmental strategies.
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