Machine guns and rocket launchers to sell energy drinks? Why not? The team behind Brawndo Energy Drink believes that just using the tagline "Fully loaded with caffeine," is not enough to get boys and teens to purchase their product.
The Brawndo Energy Drink campaign includes four ads that depict a firearm, tank, cannon, and a fighter plane made out of straws over a bright yellow background. There is already a parent’s lobby group in Canada who wants to ban energy drinks to children--I’m not sure that Brawndo has helped themselves by adding violent imagery to the mix.
The ads were created by advertising agency Serviceplan München Hamburg, Germany with creative direction by Ekki Frenkler, Miro Moric and Patrizia Marroni. The copy was written by Eva Foraita.
Stats for Weapons Made of Straws
Trending: Older & Chilly
Research: 7,304 clicks in 373 w
Interest: 4 minutes
Concept: Weapons Made Of Straws
Related: 31 examples / 24 photos
Segment: Males, 18-55
Comparison Set: 11 similar articles, including: fake movie energy drinks become real, 30 bizarre energy drinks and unusual energy drink ads, and movie products made real.
Weapons Made of Straws
More Stats +/-
30 Bizarre Energy Drinks and Unusual Energy Drink Ads
Fake Movie Energy Drinks Become Real
Movie Products Made Real
Bizarre Energy Drinks