I'm loving this fingerprint art series from J.S.Campbell Photography. Campbell has taken fingerprints and turned them into something truly unusual, all with a little bit of a photographer's magic.

We've seen a rise in the popularity of personalization, especially with art and home decor. As it doesn't get much more customized than a fingerprint, this series of trippy fingerprint art by J.S.Campbell Photography should similarly turn heads.

Implications - Personalization is an important aspect that is cherished by many consumers. Having the ability to make an item truly your own is a unique way of representing yourself. Businesses that build items to be personalized give consumers a chance to build a special connection with the item that they purchase.