Rebecca Wilson's Finest Paperware Collection Combats Wasteful Cosumerism
Meghan Young — July 12, 2011 — Eco
References: rebeccawilsonceramics & itsnicethat
In a world enamored with instant gratification and easily disposable items, the Finest Paperware collection challenges this way of living by encouraging viewers to look at one of the most easily disposable products ever made: paper plates and cups. Instead of being classically bland, the Finest Paperware collection has been made to resemble fine china.
Created by Scottish ceramicist Rebecca Wilson, the Finest Paperware collection forces you out of a wasteful consumerism mindset. Made out of two different materials, one set was hand-built using handmade paper and the other using specially formulated porcelain paperclay slip. Each are available in two different styles; ‘Jasperware’ emulates Wedgewood’s iconic design of dyed paper and embossed relief details and the Dutch classic ‘Blue Delft’ features hand-drawn decals.
Created by Scottish ceramicist Rebecca Wilson, the Finest Paperware collection forces you out of a wasteful consumerism mindset. Made out of two different materials, one set was hand-built using handmade paper and the other using specially formulated porcelain paperclay slip. Each are available in two different styles; ‘Jasperware’ emulates Wedgewood’s iconic design of dyed paper and embossed relief details and the Dutch classic ‘Blue Delft’ features hand-drawn decals.
Trend Themes
1. Sustainable Tableware - Sustainability-focused businesses could develop eco-friendly alternatives to disposable tableware, such as elaborate paper dishes designed to replace traditional single-use items.
2. Luxury Paper Products - Paper manufacturers can explore opportunities to create premium, high-quality paper products that serve as luxury alternatives to plastic or disposable items.
3. Upcycled Paper Goods - Entrepreneurs can seize opportunities to upcycle waste paper materials into beautiful, functional paper goods as consumers increasingly prioritize sustainability and eco-friendliness.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can capitalize on the trend for sustainable tableware by offering innovative, eco-friendly serving options to enhance the dining experience.
2. Paper Manufacturing - Paper manufacturers could shift towards producing high-quality, luxury paper products that appeal to consumers interested in sustainability, unique design elements, and eco-friendliness.
3. Eco-friendly Homeware - Established and emerging businesses producing homewares can market upcycled paper goods as eco-friendly alternatives to plastic homeware items, presenting a challenge to market leaders in the space.
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