This Fine Arts Photographer Opens His Own Online Gallery

By: Emilie Picillo - Published: Jan 10, 2014 • References: houseoflacruz and coolhunting
Alex La Cruz, a fine arts photographer, found the perfect way to sell his large-format architectural and landscape photographs. He created House of La Cruz, an online gallery showcasing only a small collection from artists he believes in, ranging from painters, photographers to performance artists, his site goes beyond typical works found on white canvases or gallery walls.

It's a modern approach to selling art, where people on the website are brought together by word of mouth, starting with a small group of friends and then growing into larger network. It is La Cruz's personal touch that unifies all selections and makes it a site favored by artists and enthusiasts alike.

Although the site has just recently opened, the idea for the project had been fermenting for years.